Wooster is a fictitious fast food restaurant conceptualized to pay homage to the city of Worcester Massachusetts (pronounced (/ˈwʊstər/ (listen) WUUS-tər). The idea was to conceptualize a fried chicken joint, that could exist in Rosario Argentina, and design the look and feel of the brand.
We had fun working on user profiles, brand attributes, brand voice and the overall look and feel of Wooster. Overall it was a really fun experiment, one that provided some insight on the restaurant world, and on the factors that affect dining decisions.
