MINDFULNESS ROSARIO

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ILLUSTRATION
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MINDFULNESS ROSARIO

Mindfulness Rosario is an education and wellness company, based in Rosario, Argentina. Founded by Psychologist Eve Cortapello, Mindfulness Rosario aims to spread the message of being mindful, to anyone who's receptive, and open minded enough to listen.

With a desire to spread the message of mindfulness but without a clear vision of how exactly to do so, Eve Cortapello sought Splint's assistance to help define the how. Initially we were asked to create a simple website to help share information about mindfulness, but after conducting our strategic process, it was evident that it would be senseless to do any creative work without first laying a foundation upon which to build.

After weeks of going through the discovery and exploration process, Mindfulness Rosario was created. We worked tirelessly on defining who the target audience was, what the voice of the brand would be and what Mindfulness Rosario would look like.

Since it's launch, Mindfulness Rosario has grown from an obscure company to a legitimate option for mindfulness education. Not only have  they consistently ranked in the top two results for mindfulness services in Rosario, but they've also been able to offer their services to educational institutions, and host events that spread the message of mindfulness.

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