brand tips

Simple actionable advice to help you create or grow your brand.

IT'S A SYMBOL, Not A STORY

Your logo doesn't need to say everything about your business. It just needs to represent it, it just needs to identify.

By Neon Nation
Illustrated by Neon Nation
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it's not a sentence — period

Your logo should be like a period at the end of a sentence.

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the client is always right — wrong!

An alternative perspective on client relationships.

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Consistently consistent

How being consistent builds customer trust and customer loyalty.

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