We are one

Now...let's unpack that!

Splint is a brand strategy consultancy, the brainchild of Neon Nation - made possible with the support of his wife Shos - and currently operating from their home in Rosario, Argentina (or from wherever they are in the world).

Neon Nation

No awards or laurels to rest on, no big names or hotshots to sing my praises; just an insatiable drive, a commitment to challenge people to challenge themselves. That's my purpose, that's my reason for existing, that's the job I cannot quit. That passion drives the way I conduct myself, and it also dictates the way I conduct my business.

As a lifelong learner I get excited about opportunities for growth; not only my personal growth opportunities but also the growth opportunities of others. I get excited when people grow, when people evolve and ultimately when people succeed, regardless of my involvement.

We are one, embodies our way of thinking and our way of working.

We are one

Two individuals, joined to create one unit.

We are one

We work in a collaborative way with our clients.

We are one

We work in a collaborative way with our partners.

We are one IN PURPOSE and mission:

We aim to challenge you, challenge ourselves, and hopefully create value -for all the parties involved- in the process.
our process

We BELIEVE IN STRATEGY FIRST

We are committed to the idea of strategy first. We make it our habit to never embark on any creative process, or attempt to solve any problem without first [employing] strategic thinking.

Discovery

It's very important for us to uncover the underlying issue or the problem to be solved. This provides clarity. Without clarity how can we know what we're working towards? How will we possibly  know, if and when we've unearthed a solution? We never leave the discovery phase without being clear about the problem.

Exploration

We explore all the options that could possibly provide a solution to the problem we've uncovered. The initial exploration is kept loose, to facilitate the flow of creative juices and to leave no stone unturned. In each of the successive rounds of the exploration phase, we narrow the parameters in an attempt to unearth only the truly compatible solutions for our problem.

Ideation — Creation of Course of Action

Only after having clarity of the problem we're solving or the goal we're working toward, can we explore possible solutions. Having done these two things first, we then begin to ideate, to create a course of action aimed at solving the initial problem.

Execution

This is the phase where get create a tangible course of action, the game-plan to be implemented, along with any other design deliverable that's required.

Implementation

In this phase of the journey we get to see and put into practice the game-plan that we've unearthed, or in other cases, get to see the fruits of our creative process.

Evaluation — The Check-in

It's often said that “you can't improve what you don't measure” or “you can't manage what you can't measure”. The point is, it's necessary to measure or evaluate our actions in order to determine how effective any course of action is. A nice plan that doesn't provide results is an ineffective plan. We like nice plans, but we'd much rather create effective ones.
See the results

You have questions, we have answers

1. WHO IS SPLINT FOR?

While we mostly work with small businesses and startups, we are eager to work with any organization with a problem worth solving, who embrace challenges and who are passionate about what they do.

2. DO I REALLY NEED STRATEGY?

Firstly, only you can truly determine that. Secondly we do not take on any project unless we've agreed to do strategy first. There is no point in creating anything if there is no strategy. A path without a destination serves no one.

3. DO YOU OFFER OTHER SERVICES?

We create brand identities, but only after doing strategic thinking. At the risk of sounding like a broken record, we do nothing without first doing strategy.

4. WHO AM I (THe client) WORKING WITH?

In most cases, and where strategy is the only thing needed, Neon Nation. However depending on the scope and budget of the project, we assemble a team of creatives, best suited for the project's needs. Having a small structure allows us to work intimately with our clients and keep a lean and focused practice.

5. HOW long does a project take?

The length of a project depends on, but is not limited to, the complexity of the problem or the goal, the urgency of the client's situation and the availability of resources.

6. DOES MY TIME ZONE OR LOCATION MATTER?

We work with clients who from various time zones and locations. While this come with it's own challenges that we may need to account for, it has never affected our work, our enthusiasm, or our results. Where there is a will, there is a way. We aren't in the problem creation business, so we always seek to find ways to meet our clients needs.

HAVE A PROBLEM WORTH SOLVING? Let us know!

Awesome! We love hearing from you. We'll be in touch!
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